Phil Maffetone was a pioneer of Aerobic Heart Rate Training and founder of the ‘180 Formula’ and ‘2 Week Nutrition Test’. He is a coach, author and innovator within the health and fitness sector and trained 6 time world ironman champion Mark Allen. Dr. Maffetone founded MAF (Maximum Aerobic Function) as a health and fitness startup to change the way humans become healthy and subsequently stay healthy.
As creative director, I run the design studio responsible for product development, website, e-commerce, ios and android app, editorial and marketing.
